Social media for government institutions and international organisations

Use a social wall to inform and connect to the public, increase citizen engagement and create interactive digital experiences

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Austrian National Tourist Board
Britishcouncil
Queenslandgovernment
UN Decade on Ecosystem Restoration
Eda
Globalbusiness

How to use social walls as a government institution

Event walls

Use a social wall to create interactive events. Engage with your attendees during open days, fundraisers, special sports events or concerts. A social wall will help you collect and display authentic User-Generated Content, spread the word about your event and make your event much more fun.

Permanent display on an event hall showing an insitutional social media wall

Permanent displays

Display a social wall at City Hall, the tourist info or throughout different locations in the city. Share the latest city news, show fun facts about the city or display select posts that people are publishing about the places they visit. By showing what the city has to offer in an innovative way, you will make people want to experience more of it.

Permanent display showing a social media wall with pictures of Vienna

Website widgets

Embed a social wall on your website to keep it up to date with content you already created for social media. You can add compelling social proof by featuring employees’ or visitors’ favourite places. It’s also a great way to inform the public about the latest news or raise awareness for a special cause.

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Customer stories

Social media for government institutions and international organizations

UN Campaign Creates Awareness With a Social Wall

UN Decade on Restoration is an ambitious 10-year project seeking to halt the climate crisis. Their goal is to create awareness and educate the public, which they’re doing with the help of a social wall.

Ann-Kathrin Neureuther
Ann-Kathrin Neureuther

Communication Manager

Restoring our planet is a task too daunting for any one organization to lead on – even the United Nations. It takes a movement! Walls.io helps us capture the energy of #GenerationRestoration and bring the many actions people are already taking for our planet to the forefront.

Moon Landing 50 Hashtag Wall for Events and Competitions

To celebrate 50 years since Neil Armstrong became the first man to set foot on the moon, the International Astronomical Union (IAU) set up a social wall to support various global events. The social wall was only one part of a bigger strategy, integrating seamlessly into events, competitions, etc. It increased engagement by connecting people all over the world.

Bethany Downer
Bethany Downer

Moon Landing 50 Event Coordinator

Moon Landing 50 is a global celebration, and this social wall has allowed event participants and organizers to engage not only with those at their events but at those around the world. It has been a great way to share updates and images from the innovative and unifying events around the world.

Collect content from multiple platforms

User-generated content can help create social trust and transparency for your organisation. Combine it with your own social media posts that inform and educate your audience. Collect the content that you, your citizens and visiting tourists are already sharing every day on social media and use it to keep your website fresh and engage with the public.

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

X Logo

Keywords, hashtags, profiles & lists

Instagram logo

Instagram

Hashtags, business profiles

Facebook logo

Facebook

Pages, page mentions, albums

Youtube logo

YouTube

Keywords, profiles, playlists

TikTok logo

TikTok

Profiles

Mastodon Logo

Mastodon

Profiles, hashtags

RSS logo

RSS

RSS feeds

Flickr logo

Flickr

Keywords

Pinterest logo

Pinterest

Boards

Vimeo logo

Vimeo

Keywords

Reddit logo

Reddit

Keywords, subreddits

Tumbrl logo

Tumblr

Keywords, blogs

VKontakte logo

VKontakte

Hashtags, profiles

Get started with a social media wall

Create a social wall for your business in minutes.

The benefits of using a social media wall for government institutions

Social media is a great way to open a direct dialogue between a government and its citizens. Engage, inform and educate through social media to foster transparency and social trust. Use photos, videos and information that is published every day and display it on a real-time social feed.

1. Increase citizen engagement

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2. Educate and inform your community

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3. Fight fake news with an information hub

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4. Increase your social media reach with hashtag campaigns

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5. Communicate more efficiently during a crisis

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6. Create interactive digital experiences

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Why social media is a valuable communication tool

Sources: OECD iLibrary, Pew Research Center 1 and 2.

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