Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases
Use a social wall to engage visitors during events taking place at your store. Be it special events or sales opening season — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.
Display a social wall at your store to showcase amazing content that buyers post about your brand on social media, combine it with news about your latest products, items on sale and fun content from a photo booth if you have one set up. Communicate your official hashtag and get shoppers to share their visit on social media.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add powerful social proof content posted by your customers on social media using your hashtag or tagging your brand.
Using social media walls in retail
A social media hashtag campaign by NatureFresh called #KidsInTheKitchen aims to get families to cook together and children to eat more vegetables. They collected tons of user-generated content on a social wall.
We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.
An excellent hashtag campaign example by Cadbury South Africa successfully combines digital signage, influencer marketing, and social media walls.
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Agencies all over the world use the power of social media to create high-return campaigns for their clients.
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