We wanted to make the social media buzz around the DMEXCO a bit more tangible and visible to visitors. So we decided to incorporate two social walls into the digital signage screens in the middle of the DMEXCO Boulevard.
The mechanics of the campaign, bringing in social media and our employee’s individual accounts, were very engaging and, judging by the #ownies posted, our people had fun taking part in the campaign. Social media stimulates creativity and is appealing due to ease of use and accessibility. We had overwhelming reactions from some employees who posted well over 100 #ownies with their accounts. We got over 3,500 #ownie posts and are quite satisfied with the results of the campaign, considering this was our first global hashtag campaign.
Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
The experience was new for many of our attendees and thoroughly enjoyed by everyone! Our partnership with Walls.io has been so helpful for us in making attendees a part of our event and hosting the kind of event experiences everyone deserves. The event really wouldn’t have had as big an impact without you.
We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.
We wanted full control; to be able to present the different happenings around the zoo, as well as guest engagement and guest content. So we did a lot of research and found Walls.io. And it’s turned out to be absolutely everything I wanted and more.
Try all the features we offer for free. No credit card is required.
You don’t need a credit card to sign up for a Walls.io trial. After the trial period, your account will become inactive. You can choose to upgrade to one of our paid plans anytime in the future. Of course, any settings you try during this period will be kept intact once you start a paid plan.
Between selecting a plan, connecting social accounts, uploading your logo, and styling the wall to match your brand colors, you can have a social wall up and running in less than 5 minutes. We have a step-by-step guide to walk you through it.
You don’t need to have any coding skills to use Walls.io. You can set up your wall and make basic design changes without any coding skills. However, if you’re comfortable with that you can also use CSS to customize your wall, and there’s an API for those who want to build something fully customized.
Yes, we offer custom solutions for agencies and enterprise customers. Contact us, and we will help you set up a custom plan that fits your requirements.
Walls.io subscriptions are charged monthly as an automatically renewing subscription. Since we don’t force you into long-term commitments, you can cancel your self-service subscription anytime. Your plan will be active until the end of your current billing period — no hidden costs. Read more about our cancellation policy.
We offer a 25% discount to non-profit organizations and a 20% discount for yearly plan purchases. Read more about the eligibility for discounts.