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Some people just don’t want to post a photo from a trade show on their social media accounts. But they were fine with posting it directly to the wall this time and enjoyed that they could see the picture appearing on the wall while they were standing there. Overall, the interaction with the wall was the biggest we’ve seen since we started using social walls.
I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.
To us, the benefits of Walls.io are obvious — it’s an instantly recognisable plug-in that’s easy to implement and brings a website to life. It’s also really easy for us and our clients to monitor and moderate.