The Social Media Hub for Your Brand

A social media hub on your website is a fantastic way to present and promote the social content you put so much work into. Whether your brand is present on multiple social media channels or just using one network — the embedded social feed on your website will make your social content stand out.

Humans trust other humans when it comes to recommendations, even if they’re displayed online. User-generated content is a powerful tool to assure potential buyers of the brand or product quality. It functions as social proof. A social wall displaying authentic content posted by your fans will help other people feel like they can trust your brand.

Once your social feed is set up, you can also use it elsewhere, for example, at events you sponsor or on physical displays at points of sale. Your social content can help increase brand awareness where it matters most.

Use hashtags and keywords to include industry-relevant content on your social wall. You can even add RSS feeds as a source for your wall. It’s a straightforward way of amplifying content by industry leaders and rounding out your website with important content that pertains to your field.

Using embedded social media widgets can increase the time visitors spend on your website. It offers them more content to engage with, which, in turn, reduces the bounce rate. Because of the real-time updates, the social hub continually refreshes and displays new content.

Keeping a website up-to-date is incredibly hard work, and in many businesses, it can fall by the wayside. Meanwhile, social media accounts are usually updated regularly. So if you’re already spending time and effort on posting to your social channels, why not make it go a little further and show that content on your website? A social wall with your brand’s social media content adds a current element to your website.