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To us, the benefits of Walls.io are obvious — it’s an instantly recognisable plug-in that’s easy to implement and brings a website to life. It’s also really easy for us and our clients to monitor and moderate.
Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
The social wall is for use during our summer festival in The Jennie Kassanoff & Dan Schulman Welcome Center, located on the main path in the middle of our campus. The advantage of the social wall for us is being able to represent all the members of our community and spread awareness of our many different programs.