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By embedding the social wall on our website, we want to get in touch with our guests. Our social media channels are always also a point of contact directly with our guests. So it gives us the opportunity to present ourselves authentically and multifaceted.
Ingolstadt’s social media newsroom allows visitors to find out about all our social media activities at a glance and daily. Additionally, they don’t have to log in on each social media platform or even have an account there, which poses a huge advantage for everyone. The response has been positive throughout.
We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.
Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.
It was exciting for us to be able to embed our TikTok content on our social wall for our recent National Jack Summit because it meant showcasing the incredible work of our brilliant, caring, and charismatic young leaders directly to their peers, adult allies, and collaborators. Not to mention, TikTok content adds so much extra life and fun to a social wall!
Love your social wall! It makes sharing the story of our great elementary school easy and professional looking. I share Walls.io with educators whenever I can.