Engage and Connect With Your Audience on a Social Wall During Your Virtual Events
Social media is a powerful channel for virtual events. 81% of virtual event organisers use social media to drive registrations. But the impact of social media is also utilised for post-event promotion. 54% of companies use social media to relive highlights after an event. The benefits of virtual events became particularly clear during the 2020 global pandemic. But, overall, 92% of respondents plan to incorporate virtual events into their event strategy even after COVID-19. (Source: Markletic, Bizzabo and Freeman XP & EMI)
FIRST® and Star Wars: Force for Change implemented a social media wall to interact with participants around the world during the COVID-19 lockdown when they were forced to hold tournaments online. They used the social wall to feature attendees’ work, serve as inspiration and share learnings.
The annual electronic dance festival Tomorrowland held its first-ever virtual festival in 2020. It created an engaging and imaginative virtual 3D environment for attendees. They could navigate a virtual island freely to “visit” various music stages, as well as a social wall set up for the event.
Colleges and universities had to move their graduation ceremonies online during the lockdown in 2020. Many used social walls to add an interactive element to the commencement live-streams for students, their families and friends.
Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can not just focus our social wall on customer-generated content but also make sure it links back to our product pages.
Social walls are an excellent tool for non-profit organisations like ours. They’re a great way to draw attention at events and let the organisation shine. Walls.io has loads of features and covered everything we needed and more. Changes in the settings can even be made in real-time, which is helpful for live events. And, of course, our members loved the social wall.
Walls.io helps us to really bring our social media and event-specific hashtags to life at our live events. It is the perfect tool for curating and amplifying the best posts from our attendees, and a great way to encourage attendees to post more when they see their content appearing on the big screen. It might seem like a small thing, to post someone’s photo or tweet up for your whole event to see, but attendees consistently give us very positive feedback on the experience, coming up to our social team to ask for more information on this magical tool that saw their post leap out of their phone and into reality.