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The Benefits of Using Social Walls for Virtual Events
Social media is one of the biggest engagement drivers for virtual events. Displaying social media posts shared by your attendees, speakers and sponsors on a social wall has multiple benefits.
ENHANCE YOUR PROMOTIONAL REACH
Use a social wall to promote your virtual event and create buzz. Social media helps you gain reach and connects you to your target audience. Speakers start preparing long before an event and share their progress on social media. Capture that free promotion on a social wall and use it to get people interested in your event.
CREATE A SENSE OF COMMUNITY
On a social wall, attendees can talk to each other without disturbing the live-stream in any way. They get a chance to step out of the shadows and become active participants instead of passive consumers. They can post photos and comments, which speakers get to see, making them feel less like they’re talking into a vacuum.
ENGAGE YOUR AUDIENCE
Interacting with a physically not present audience becomes much easier with a social wall. Take audience questions using hashtags which will then show up on the wall for everyone to see. Or use the wall to play ice-breaker games to help people start a conversation with the speakers and network with other attendees.
BOOST REVENUE WITH SPONSORED POSTS
Monetise your social wall by giving your sponsors the option to buy ad space on your wall. Show their ads as Sponsored Posts to give them some extra exposure. Display the social wall next to your live-stream to make sure it gets seen by lots of viewers.
ENHANCE YOUR VIRTUAL EVENTS SETUP
By combining a live-streaming tool with a social wall, you open up a way for attendees to interact with each other and with the speakers without having to install any software. A social wall is easily embedded into your virtual event set-up, doesn’t require any downloads and is completely user-friendly, no matter the tech level of your audience.
INCREASE TICKET SALES FOR THE NEXT EVENT
A social wall and hashtags allow you (and your speakers and attendees) to keep the conversation going after the event. A social wall is a great way to promote any future events you’re organising because it gives an insight into how interesting the last event was. Seeing the conversation can create demand, making it easier for you to sell tickets early on.
Case Studies
How companies use social walls for virtual events
FIRST® AND STAR WARS: FORCE FOR CHANGE USE A SOCIAL WALL FOR ENGAGEMENT
FIRST® and Star Wars: Force for Change implemented a social media wall to interact with participants around the world during the COVID-19 lockdown when they were forced to hold tournaments online. They used the social wall to feature attendees’ work, serve as inspiration and share learnings.
A SPECIAL PLACE FOR THE SOCIAL WALL WITHIN THE VIRTUAL WORLD OF THE FIRST DIGITAL TOMORROWLAND FESTIVAL
The annual electronic dance festival Tomorrowland held its first-ever virtual festival in 2020. It created an engaging and imaginative virtual 3D environment for attendees. They could navigate a virtual island freely to “visit” various music stages, as well as a social wall set up for the event.
UNIVERSITIES TURNED COMMENCEMENT CEREMONIES INTO INTERACTIVE VIRTUAL EXPERIENCES
Colleges and universities had to move their graduation ceremonies online during the lockdown in 2020. Many used social walls to add an interactive element to the commencement live-streams for students, their families and friends.
Kudos
What people say about us
Paul Kubalek
Digital Media, Saalbach.com
Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the user-generated content collected in our widget provides an authentic view of our region in real time.
Steve Chisik
Principal, Kurtz Elementary School
Love your social wall! It makes sharing the story of our great elementary school easy and professional looking. I share Walls.io with educators whenever I can.
Marco Pace
Social media specialist, beyerdynamic
Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can not just focus our social wall on customer-generated content but also make sure it links back to our product pages.
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