Enhance your employer branding strategy with a social wall

Hiring and retaining the best employees without a good employer branding strategy becomes challenging and costly. A social wall will help you present the best of your company to the world using a mix of brand and employee-generated content.

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Why should employee-generated content be part of your employer branding strategy?

Your employer branding strategy highlights the perks of being employed by a particular organization. This gives potential employees an idea of what it’s like to work for a company while encouraging a positive work culture for existing employees. 

But do people believe what you say about your brand? What if you could use the content you’re using now, plus the voices of your employees? The things they say they love about your company? A social wall helps you collect and display such content on your website or digital signage with little or no effort.

Increase your reach embedding an Instagram feed on your website

Ensure a higher talent acquisition and retention

Increase your reach embedding an Instagram feed on your website

Communicate your company values & culture

Increase your reach embedding an Instagram feed on your website

Leverage employee-generated content

Download bundle: State of Employer Branding eBook + Strategy Template

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Download and learn

  • How to attract the best talent
  • How to retain great employees and reduce costs
  • How to build an employer brand that inspires
  • BONUS: An Employer Branding Strategy Template

How brands use social walls as part of their employer branding strategy

NETZSCH Uses Social Walls for Employer Branding

NETZSCH Pumps & Systems is an excellent example for how to use social walls for employer branding. The company integrated a social media wall into their booth at an education fair focusing on traineeships.

Veronika Beck
Veronika Beck

The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.

Cisco Engages Large-Scale Global Events With a Social Map

Cisco uses Walls.io to center their social media efforts for one of their biggest global leadership events. The social map powered by the hashtag #CiscoLeaderDay brought together employees from multiple time zones.

Liz Morgan
Liz Morgan

Walls.io is now our go-to method for our events that take place on a global scale, specifically Cisco Beat. Cisco Beat is a monthly all-employee (around 70,000 people) call.

How to create a social wall for your employer branding strategy

Collect content from hashtags, pages, mentions, and profiles

Aggregate content from specific hashtags, profiles, and pages. Choose which social media channels you want to get content from and select the posts you want to display on your hashtag wall using advanced moderation features.  

Choose from different social wall layouts

You can easily customize your social wall’s appearance using the Walls.io Style Editor. No tech skills are needed! Change the background, text, and tile border color with a few clicks. Your social wall will be fully responsive and will always look great.

Here you can see a demo social media wall we built for Walls.io

Real-time updates
Full moderation & custom branding
Easy embed on any website

Let employees tell your employer brand’s story

Collect and showcase their stories on your website or digital displays using a social wall.

Why brands should focus on employer branding

Source: Glassdoor1&2


Six ways to enhance your employer branding strategy using social walls

Show your employees some love

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Ask employees to share their thoughts about important topics

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Turn employees into brand ambassadors

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Create a Corporate Social Responsibility hub

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Foster a sense of community with a social wall

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Create a digital bulletin board

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Collect employee-generated content from endless sources and use it to make your employer brand stand out

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

Facebook logo

Facebook

Pages, page mentions, albums

Instagram logo

Instagram

Hashtags, business profiles

Twitter logo

Twitter

Keywords, hashtags, profiles, collections, lists

TikTok logo

TikTok

Profiles

Pinterest logo

Pinterest

Boards

Youtube logo

YouTube

Keywords, profiles, playlists

Vimeo logo

Vimeo

Keywords

Reddit logo

Reddit

Keywords, subreddits

Flickr logo

Flickr

Keywords

Tumbrl logo

Tumblr

Keywords, blogs

RSS logo

RSS

RSS feeds

VKontakte logo

VKontakte

Hashtags, profiles

FAQs on Employer Branding

What is an employer brand?

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What is employer branding?

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Who does employer branding?

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What role do employees play in employer branding?

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How can my brand leverage employee-generated content for employer branding?

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