A social wall will help you present your brand in an authentic and impactful way, using a mix of brand and employee-generated content.
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Your employer branding strategy highlights the perks of being employed by a particular organization. This gives potential employees an idea of what it’s like to work for a company while encouraging a positive work culture for existing employees.
But do people believe what you say about your brand? What if you could use the content you’re using now, plus the voices of your employees? The things they say they love about your company? A social wall helps you collect and display such content on your website or digital signage with little or no effort.
Cisco uses Walls.io to center their social media efforts for one of their biggest global leadership events. The social map powered by the hashtag #CiscoLeaderDay brought together employees from multiple time zones.
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We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.
S&P Global Market Intelligence put a social wall with Direct Posts in place for MI Content Expo, an internal event with around 5,000 attendees. The wall was integrated into a virtual event platform and combined with a Snapbar photo booth.
While hosting an internal event, it has been critically important that we ensure data privacy and that social media policies are observed and upheld by every attendee. We leveraged Direct Posts on a social media wall in the 6Connex VEP, and voilá: we were able to gather thoughts from our attendees without worrying about any concerns regarding a breach in privacy.
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Collect and showcase their stories on your website or digital displays using a social wall.
Whether you are deciding on the team priorities for the next quarter or your next company event, voting is often the fastest way to reach a group decision. Get your team members to vote on the topics that need a democratic majority. The live Polls feature helps you involve your emloyees and reach a decision faster.
Most companies have remote team members nowadays. Give them a chance to join regardless of their location. Allow them to ask questions on the social wall using Direct Posts and participate in important decisions using votes even when they cannot participate in meetings.
Set up a digital bulletin board for your office. Share the most important news, updates and announcements on a screen. Keeping employees informed and engaged with a social wall on a digital signage solution has never been easier.
Show off their work, celebrate their achievements, and create a social wall of fame to announce and celebrate professional achievements, promotions, etc.
A great example is the German bank Volksbanken Raiffeisenbanken, who have set up a social wall to celebrate their trainees’ achievements. The wall collects content via a hashtag and gives some advice for the application process. It doesn’t just make the featured trainees feel tremendous, it also encourages more young adults to join the program.
Part of engaging your employees is trusting them to bring their ideas and thoughts to the table. Create a social wall and give them the space to communicate their ideas and what they care strongly about. Capgemini created a social media series called “Her Story”, asking female employees to share their thoughts and stories.
Encourage your employees to use your official hashtag and post about their experience with your company, daily work life, products, and services. Then, display this powerful employee-generated content on your website or digital signage to build trust within and outside your company.
German insurance provider LV 1871 launched an innovative corporate influencer program through which their employees present the company to the outside world using an official hashtag.
Corporate Social Responsibility (CSR) is something to show off and inspire others with. Still, it’s also a lovely way for employees across borders to engage and communicate what each team has been doing.
International consulting company BearingPoint organized an internal CSR campaign called 10 Days of Caring. BearingPoint teams worldwide picked activities to give back to the community and documented them in social media posts. A hashtag brought all their content together on a social media wall displayed everywhere in BearingPoint offices.
You can embed social walls on websites, but you can also display them on screens in a physical space. Sometimes, people use TV screens; other times, they put social walls on giant LED screens. However big, the screen turns a social wall into a social hub that draws attention and brings your employees together.
Allow visitors to upload text and photos directly
Keywords, hashtags, profiles & lists
Hashtags, business profiles
Pages, page mentions, albums
Keywords, profiles, playlists
Check out many more content sources.
An employer brand includes the market’s perception of your company as an employer but also describes your value proposition to employees in exchange for their experience, talents, contacts, or skills.
Employer branding is the way you market your company to desired job seekers. You can do this by showcasing your organization’s unique cultural differentiators and then working to amplify them so you can position yourself as a top place to work.
At smaller companies, it could be the CEO or, more traditionally, talent or HR leads. However, when it comes to larger organizations, recruiters might lean on their HR, communications, or marketing departments to help them with employer branding.
Your employer brand is no longer just what your company website says it is. It starts and ends with your employees. Employees post reviews on social media, recruitment websites, or Google, and what they share with their friends plays a significant role in your employer's brand. If they have a great experience working for your company, this content is a goldmine for you.
Use a social wall to collect the content your employees post on social media using your company’s hashtag, mix it with news from your company’s LinkedIn page, and embed it on the careers page on your website. If your employees don’t post on social media, there’s nothing to worry about. They can also upload photos or post messages on the wall directly. Once the wall is embedded, the content will update in real-time. Of course, you can choose to moderate it first.
Walls.io seamlessly integrates with internal communication platforms to help employers boost the impact of their internal communications and engage employees with authentic user-generated content.
Display all your branded social media content on a social media hub. Mix it with posts from your happy customers and influencers to increase brand awareness and trust.
Curate content from multiple social media platforms and show it off on a social media display. Integrate the social wall on your digital signage device for more interactive content.
Use a live event social wall at your event to connect with your audience and create a sense of community. Highlight speakers and workshops or sell ad space to your sponsors.
Collect and display all social media content from your hashtag campaign in one place. Showcase the best posts, photos and videos from multiple social platforms on a live hashtag wall.
Collect photos and videos from Instagram on an Instagram wall. Highlight the best posts on your company website or feature it on a display during your event.
Use a private social wall for occasions that you don’t want to share with the public. Collect posts from your guests on a private social wall to create a unique experience.
Showcase social media content that represents your company and its core values on an internal communication social wall. Connect with employees, attract new candidates and create a sense of community.
Aggregate content from Twitter accounts and hashtags on a X (Twitter) wall. It’s a great way to let the fantastic content you and your fans are creating shine.
Offer an interactive and engaging experience by integrating a social wall into your virtual event set-up. Use a virtual event social wall to connect with your attendees and speakers, and make your event more engaging.
Add a virtual photo booth to your social wall and boost engagement at events with branded selfies. You can customize a virtual photo booth to fit your every need and embed it on your favorite event platform or website.
Let employees tell your employer brand’s story. A social wall will help you present the best of your company to the world using a mix of brand and employee-generated content.
We'll help you find the best setup and plan for your brand.
Discover recruiting examples from brands using social media to attract candidates.
Key employer branding statistics to help you build a good strategy.