Establish Your Employer Brand, Engage With Your Employees, Attract New Candidates and Create a Sense of Community
In recent years, social media has emerged as a strong channel for HR professionals. 86% of all job applicants are using social media for their job searches. But social media use positively influences existing employees as well. 85% of employees said they’re most motivated when management offers regular updates on company news for which social media is a perfect platform. The financial bottom line is affected, as well. Profitability can be increased by 21% if employees are engaged, e.g. by utilising social media. (Sources: Glassdoor, Dynamic Signal’s, Gallup)
German insurance company LV 1871 has launched an innovative Corporate Influencer Programme. Around 30 employees, who have volunteered as influencers, post on social media using the #TeamLV1871 hashtag, presenting the company to the outside world. Their posts are collected on a social wall.
Cisco augmented its global leadership event with a social wall, bringing everyone together with the hashtag #CiscoLeaderDay. One of their walls collected all social media posts with the hashtag, while a second wall displayed pre-recorded videos from executives.
A best practice example for a sustainable social media recruiting strategy is Scout24, Germany’s leading online platform for real estate. They reuse social content about the company culture, benefits, open positions, employees, etc. on their website. This gives potential applicants an overview of the company and adds an interactive element to Scout24's careers page.
Rotary International’s Pacific Northwest PETS, one of the largest in the world for training nearly 800 Rotary leaders, has been effectively using the Walls.io platform for three years now. This year, we noticed a substantial difference in the time of adoption by our attendees. As soon as we fired the wall up in the ballroom, the posts and photos started pouring in! All of our vendors were so thrilled that they have all signed up already for next year.
Walls.io is now our go-to method for our events that take place on a global scale, specifically Cisco Beat. Cisco Beat is a monthly all-employee (around 70,000 people) call.