Make retail more engaging with a social media wall

Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases

Create a social wall

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How stores can use social walls to boost sales

Event walls

Use a social wall to engage visitors during events taking place at your store. Be it special events or sales opening season — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.

Image showing the attendees of a trade fair and a screen with a social wall

Permanent displays

Display a social wall at your store to showcase amazing content that buyers post about your brand on social media, combine it with news about your latest products, items on sale and fun content from a photo booth if you have one set up. Communicate your official hashtag and get shoppers to share their visit on social media.

Website widgets

A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add powerful social proof content posted by your customers on social media using your hashtag or tagging your brand.

Computer showing an embedded social feed on a retail website

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G2 Badge Social Wall high performer user generated content

Customer stories

Using social media walls in retail

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NatureFresh™ Farms Collects User-generated Content

A social media hashtag campaign by NatureFresh called #KidsInTheKitchen aims to get families to cook together and children to eat more vegetables. They collected tons of user-generated content on a social wall.

Brittany MacAulay

Marketing Coordinator

We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.

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Cadbury Amplifies Hashtag Campaign Using Social Displays

An excellent hashtag campaign example by Cadbury South Africa successfully combines digital signage, influencer marketing, and social media walls.

Collect content from multiple platforms

Most retailers have a lot going on on their social media channels. Collect the content that you and your customers already share and use it to keep your website fresh and engage visitors.