Enhance your employer branding strategy with a social wall

Hiring and retaining the best employees without a good employer branding strategy becomes challenging and costly. A social wall will help you present the best of your company to the world using a mix of brand and employee-generated content.

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Why should employee-generated content be part of your employer branding strategy?

Your employer branding strategy highlights the perks of being employed by a particular organization. This gives potential employees an idea of what it’s like to work for a company while encouraging a positive work culture for existing employees. 

But do people believe what you say about your brand? What if you could use the content you’re using now, plus the voices of your employees? The things they say they love about your company? A social wall helps you collect and display such content on your website or digital signage with little or no effort.

Increase your reach embedding an Instagram feed on your website

Ensure a higher talent acquisition and retention

Increase your reach embedding an Instagram feed on your website

Communicate your company values & culture

Increase your reach embedding an Instagram feed on your website

Leverage employee-generated content

Download bundle: State of Employer Branding eBook + Strategy Template

Book cover of the hashtag marketing guide showing a male and female covering their faces with a hash and share signBook cover of the hashtag marketing guide showing a male and female covering their faces with a hash and share sign

Download and learn

  • How to attract the best talent
  • How to retain great employees and reduce costs
  • How to build an employer brand that inspires
  • BONUS: An Employer Branding Strategy Template

How brands use social walls as part of their employer branding strategy

Direct Posts Help Cybersec Company Forcepoint Collect Employee-Generated Content

Cybersecurity company Forcepoint used a social media wall with Direct Posts to boost engagement at an internal event. As a nice side-effect, it gave their event an external awareness boost.

Lionel Menchaca
Lionel Menchaca

It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.

Hashtag Campaign for Employees by METRO

METRO combined its Own Business Day event with a global hashtag campaign — and not just any global campaign, but a social media campaign with both an internal and an external phase.

Nadiya Lubnina
Nadiya Lubnina

The mechanics of the campaign, bringing in social media and our employee’s individual accounts, were very engaging and, judging by the #ownies posted, our people had fun taking part in the campaign. Social media stimulates creativity and is appealing due to ease of use and accessibility. We had overwhelming reactions from some employees who posted well over 100 #ownies with their accounts. We got over 3,500 #ownie posts and are quite satisfied with the results of the campaign, considering this was our first global hashtag campaign.

How to create a social wall for your employer branding strategy

Collect content from hashtags, pages, mentions, and profiles

Aggregate content from specific hashtags, profiles, and pages. Choose which social media channels you want to get content from and select the posts you want to display on your hashtag wall using advanced moderation features.  

Choose from different social wall layouts

You can easily customize your social wall’s appearance using the Walls.io Style Editor. No tech skills are needed! Change the background, text, and tile border color with a few clicks. Your social wall will be fully responsive and will always look great.

Here you can see a demo social media wall we built for Walls.io

Real-time updates
Full moderation & custom branding
Easy embed on any website

Let employees tell your employer brand’s story

Collect and showcase their stories on your website or digital displays using a social wall.

Why brands should focus on employer branding

Source: Glassdoor1&2


Six ways to enhance your employer branding strategy using social walls

Show your employees some love

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Ask employees to share their thoughts about important topics

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Turn employees into brand ambassadors

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Create a Corporate Social Responsibility hub

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Foster a sense of community with a social wall

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Create a digital bulletin board

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Collect employee-generated content from endless sources and use it to make your employer brand stand out

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

Facebook logo

Facebook

Pages, page mentions, albums

Instagram logo

Instagram

Hashtags, business profiles

Twitter logo

Twitter

Keywords, hashtags, profiles, collections, lists

TikTok logo

TikTok

Profiles

Pinterest logo

Pinterest

Boards

Youtube logo

YouTube

Keywords, profiles, playlists

Vimeo logo

Vimeo

Keywords

Reddit logo

Reddit

Keywords, subreddits

Flickr logo

Flickr

Keywords

Tumbrl logo

Tumblr

Keywords, blogs

RSS logo

RSS

RSS feeds

VKontakte logo

VKontakte

Hashtags, profiles

FAQs on Employer Branding

What is an employer brand?

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What is employer branding?

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Who does employer branding?

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What role do employees play in employer branding?

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How can my brand leverage employee-generated content for employer branding?

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