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Sweetwater used a social wall to increase real-time engagement with the 17,000+ people in attendance at GearFest. They ran a contest that awarded a guitar, among other prizes, to the best photo using the hashtag #GearFest.
VP of Corporate Communication
Our goal was to increase real-time engagement with the 17,000+ people in attendance at GearFest. The social wall was a huge success. People seemed to really enjoy it and watched it frequently to see their posts being displayed. It definitely added to the excitement and made people more engaged during the day. We’re hoping that it will help spark interest for future events as well.
YT Industries set up a teaser campaign using a microsite with a countdown timer, some hashtags, and print and online advertising. The center of the campaign was a social wall collecting hashtag entries.
Bizzabo created an immersive virtual experience at their Event Experience Summit by embedding a social wall on the 'Get Social' page of the event website. They encouraged the audience to take selfies with a Snapbar photo booth and share their favorite insights on Twitter with the hashtag #EventExperiences.
Hopin used a social wall as a selfie hub to raise engagement at their #Eventminded virtual event. The social wall was embedded under the photo booth so the attendees could see their selfies popping up right after the submission. The wall has also collected posts from Twitter with the #Eventminded hashtag, showcasing the audience's favorite bits of the event.